BFS0011 Business and Management Environment
Assignment 1 – Report Overview
You have just started a student placement at an organisation and in order to improve your knowledge of the organisation, you have been asked to complete two tasks.
The first is to examine the importance to the organisation of stakeholder analysis and a thorough understanding of the internal and external environment.
The second requires you to highlight the key opportunities and threats for the organisation and make recommendations on any potential actions which management will be need to take.
You have been asked to put your analysis and recommendations into a report.
Notes
- 40% of total assessment
- Word Limit – 1500 words; minimum 10 font size, please use 1.5 line spacing
- You may focus on an organisation of your choice.
- It is recommended that you complete a thorough internal and external environmental analysis which should be included in an appendix.
- You should reference fully throughout the report and provide a full reference list.
- Report format requires numbered headings. You may include diagrams within the report.
- Relevant, supporting analysis can be put into an appendix. Each appendix should be numbered and have a title.
- Submission – 11 December 2018 by 3pm via Turnitin
Marketing Criteria
Importance of stakeholder and environmental analysis 20%
- Level of understanding
- Use of examples
- Application of theory
Key opportunities and threats 40%
- Appropriate identification of opportunities and threats
- Use of examples
- Application of theory
Action recommendations 30%
- Application of theory
Presentation, grammar, spelling 5%
- Presentation appropriate to report format
- Correct grammar and spelling
References and referencing 5%
- Appropriateness of references (theory and industry sources)
- Relevance of references
- Correct referencing
*See also general grade descriptors
YOUR WORK SHOULD BE FULLY REFERENCED USING A RANGE OF RELEVANT ACADEMIC AND INDUSTRY SOURCES. REFERENCES SHOULD BE IN THE APA 6th SYSTEM AND SHOULD BE INCLUDED IN THE TEXT (AUTHOR AND DATE ONLY) AND IN THE REFERENCE LIST AT THE END OF THE ESSAY.
- Hill, T. (2017). Manufacturing strategy: the strategic management of the manufacturing function. London: Macmillan International Higher Education.
- Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Boston: Cengage Learning.
- Hitt, M., & Duane Ireland, R. (2017). The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, 45-63.
- Doz, Y. L. (2017). Strategic management in multinational companies. In International Business (pp. 229-248). London: Routledge.
- Ethiraj, S. K., Gambardella, A., & Helfat, C. E. (2018). Theory in strategic management. Strategic Management Journal, 39(6), 1529-1529.
- Su, J., & Tong, X. (2015). Brand personality and brand equity: evidence from the sportswear industry. Journal of Product & Brand Management, 24(2), 124-133.
- Baumann-Pauly, D., Scherer, A. G., & Palazzo, G. (2016). Managing institutional complexity: A longitudinal study of legitimacy strategies at a sportswear brand company. Journal of Business Ethics, 137(1), 31-51.
- Sharma, R. (2017). Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry. Management and Labour Studies, 42(3), 167-189.
- JD sports fashion PLC (2018). Company Information. Retrieved from: https://www.jdplc.com/company-information/executive-chairman-statement.aspx